Part of the internal adidas taskforce, we were tasked to bring the brand into the metaverse, merging streetwear with web3.
Our team of 6 worked at the forefront of fashion, technology, and culture developing a wearable that exists both physically and virtually, appealing to sneakerheads and NFT collectors.
This initiative wasn’t just about a product; it was about creating a new era of engagement, tapping into a decentralized community to redefine our brand's identity.
The project has since been celebrated as a milestone, paving the way for future collaborations in the digital realm."
Entering this space with some of the greatest partners we could dream of (Bored Ape Yacht Club, Gmoney…) was definitely one of the most disruptive projects of my career!
