Brand comms, PR strategy and creative direction.
Bold, unapologetic, individual — the vision behind Camper’s SS23 campaign. As Head of Communications, I led a campaign where every shoe became a character and every character told a story.
A culturally attuned PR strategy amplified the message across platforms while dynamic content made sure the campaign connected with audiences in authentic, impactful ways.
Social revenue above target
Reach above target
Most-talked-about Camper campaign IN LAST 5 SEASONS
