Creative Director & Producer — brand strategy, creative and production.
In 2024 I led the development of LE CARTEL’s new communication strategy — reimagining the visual identity, strengthening the social presence and launching the brand’s biggest campaign to date, “CHATCON”.
From creative direction to full campaign production, the goal was to honour the artist behind the collection — the French urban artist GREM’S — through bold visuals that play on his distinctive motifs, humour and creativity.
