adidas x Prada Re-Nylon.

Together with Prada, we introduced a new chapter of the ongoing collaborative partnership — blending Prada’s expert craftsmanship with adidas’ lineage of sportswear innovation.

I led adidas for Prada re-source — a first-of-its-kind open-metaverse, user-generated NFT project in collaboration with digital artist Zach Lieberman.

We invited audiences to submit anonymised photographs, combined into a single patchwork NFT featuring 3,000 unique artworks. Proceeds supported nonprofits while the campaign set a new standard for collaborative digital projects.