The campaign, made for Y-3 and Palace, features Zizou alongside fellow Frenchman Lucas Puig - a legend of skating - in a tête-à-tête discussing their passions for football and skating, all while wearing pieces inspired by the Y-3 archives.
For this project, I was responsible for the social media strategy and content creation, creating on-site content for global channels. We had to find the perfect balance, aligning with Palace’s cheeky and irreverent TOV while maintaining Zidane’s refined image. It was an exciting challenge, and (I hope!) the results speak for ourselves.
