I've been chosen to be part of a special team at adidas, tasked with crafting an inspiring response to the COVID-19 pandemic.
Our mission: deliver a message of hope, share skills, and spread positivity during these challenging times. We delivered READY FOR SPORT.
The 75” hero film launched via adidas employees’ social feeds, adidas’ global social channels and athlete’s accounts. Alongside the film, we created a GIPHY Instagram sticker that read “READY FOR ___” and encouraged adidas employees, athletes and fans to fill in the activity or sport they are most looking forward to experiencing again, amplifying the message further.
Following this success, we have been asked us to build equity in ‘Ready For Sport’ to create a unifying, global brand narrative for all of its categories.
The integrated campaign was activated via a toolkit by ALL adidas markets globally.
Over 18 episode social content series were delivered and a 60” TV ad was produced.
