Bold, Unapologetic, Individual:
The vision behind our SS23 campaign.
As the Head of Communications, I had the privilege of crafting a campaign that wasn’t just about shoes—it was about celebrating individuality in its most vibrant form.
For this campaign, the goal was clear: use the boldness of color and the power of storytelling to create a moment that resonated deeply with our audience.
Every model in the campaign wasn’t just wearing a design; they were embodying it. Each shoe became a character, and each character told a story;
Bringing this vision to life required a multi-faceted approach. I spearheaded the brand communications strategy, ensuring every element of the campaign stayed true to the brand's ethos. Through a sharp and culturally attuned PR strategy, we amplified the message, sparking conversations across platforms, while dynamic content creation made sure the campaign connected with audiences in authentic, impactful ways.!
