In 2024, I had the privilege of leading the development of LE CARTEL's new communication strategy, which included reimagining the brand's visual identity and enhancing its social media presence.
The outcome was the launch of their biggest campaign to date, “CHATCON”. From creative direction to full campaign production, our goal was to honor the artist behind the collection, the urban artist GREM'S, widely recognized in France for his unique art.
For LE CARTEL, GREM'S designed a collection that expresses urban culture with humor and creativity. My goal was therefore to present the collection in a way that highlighted these qualities through bold visuals paying tribute to his distinctive motifs, showcasing the new products in a variety of original settings.
