Balenciaga / adidas

Social Media Team Lead

for adidas Originals

Balenciaga x Adidas Collaboration Causes Jump in Fashion Searches

WWD

Buy! Buy! Buy! In NYC, Balenciaga’s Stock Is Rising Even Higher

GQ

Balenciaga NYC Show Spring 23 Collection

About

Introducing BALENCIAGA / adidas.
I had the privilege of being an active part of this incredible project, working closely with the BALENCIAGA team, shaping and executing the social media strategy, coordinating partner publishing, and shooting the reveal of the collection from the NYSE!
From Herzogenaurach to the New York Stock Exchange, grateful to have had the opportunity to be an active part of the team bringing this partnership to life.Proud to Announce: BALENCIAGA / adidas collaboration.

Scope

Social Media Strategy

Content Creation

Partner Publishing

Creative Direction

RESULTS

adidas searches surged by 13% following the show, reflecting the immediate impact and excitement generated by our collaboration.

On social media, the campaign exceeded expectations, exceeding all KPIs, including reach, engagement, and sentiment, solidifying our success across every metric.

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