From its initial planning through the reveal of the collection at Milan Fashion Week, this is without a doubt, one of the most exciting projects I’ve been working on!
With a glowing, pregnant Rihanna sat front row alongside partner ASAP Rocky, revealing some pieces of our collection, the show was truly 'Exquisite' and so were the reactions.
We casted some of the most fashion-forward ballers in the game to front our collab delivering visuals that broke records.
The @adidasOriginals x @Gucci collab post hit over 1.2 million likes and comments, making it our most-engaged post ever.
Massive art walls in Milan, New York.. turned city streets into cultural landmarks, amplifying the collection’s reach far beyond the runway.
