Together with Prada, we introduced a new chapter of the ongoing collaborative partnership – blending Prada’s expert craftsmanship with adidas’ lineage of sportswear innovation.
For this project, I was in charge of developing adidas for Prada re-source: a first-of-its-kind open-Metaverse & user-generated NFT project in collaboration with digital artist Zach Lieberman.
To do so, we invited audiences to submit anonymized photographs, combined in a single patchwork NFT featuring 3,000 unique artworks.
The campaign drove thousands of creative submissions, strong global engagement, and a successful NFT launch. Proceeds supported nonprofit organizations while showcasing our commitment to innovation and inclusivity. The innovative approach not only resonated with the audience but also garnered significant praise from the media, solidifying its success. This groundbreaking initiative set a new standard for collaborative digital projects, highlighting its powerful impact and widespread appeal.
