Creative Director & Producer — concept, direction, production.
I developed the social-first launch strategy, directed and produced two short-form concepts for the latest ADIZERO campaign by adidas Running.
Designed to cut through the feed: “The Crew Behind The Shoe”, a playful parody that puts the real designers, engineers and product team front-and-centre; and “360º of Speed”, an immersive POV run filmed on Insta360 to make viewers feel the speed.
Organic engagement vs. channel average
Engagement rate uplift
Paid support — 100% organic