From its initial planning through the reveal of the collection at Milan Fashion Week, this is without a doubt, one of the most exciting projects I’ve been working on!
We casted some of the most fashion-forward ballers in the game to front our collab delivering visuals that broke records.
The @adidasOriginals x @Gucci collab post hit over 1.2 million likes and comments, making it our most-engaged post ever.
Massive art walls in Milan, New York.. turned city streets into cultural landmarks, amplifying the collection’s reach far beyond the runway.
