I’m Guillaume, a brand strategist, photographer and creative director working at the intersection of sport, storytelling and culture. 

For the past decade I’ve helped some of the world’s most influential brands (Nike, adidas, Boss, Puma, Gucci and more). shape the way they show up and connect with their audiences.

First, leading global brand marketing teams at adidas, Camper. Then, expanding to creative direction and content production. That hybrid background means I don’t just make content, I help teams define the strategy and story behind it. 

I now run my own studio, helping brands turn ideas into content, campaigns, and cultural moments that matter.